max/lab
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UNDER ARMOUR

UNDER ARMOUR

This multiscreen interactive consumer experience is a motion-activated prototype created to show off the HOVR Sonic connected shoe. In its passive state, the animation is data-driven displaying information collected from the UA running community such as miles run in a given area, common routes by locals, and accumulated calories burned by runners. As the shoe is lifted from its platform, a second animation is activated displaying information about the unique benefits of the HOVR Sonic connected shoes.

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