DIGITAL IMMERSION AT AT&T FLAGSHIP STORES
max / lab created content for AT&T’s flagship stores on Michigan Avenue in Chicago and Powell Street in San Francisco, turning them into a customizable canvas that became a beacon for the brand. 4,500 pieces of content was delivered each year for 119 displays and 18 distinct experiences.
- IN-STORE CHANNEL: a dynamic playlist that includes lifestyle and promotional content, as well as original episodic series.
- AFTER HOURS: after the store closes, the digital displays keep the flagship space alive and vibrant.
- SEASONAL CONTENT: digital content is updated throughout the year with new promos and seasonal campaigns.
AT&T 1 POWELL
Located in the tourist nucleus of San Francisco, AT&T's new 3-story, 24,000 sq/ft flagship is a multi-sensory playground designed to educate, inspire, and sell.